MoEngage Analytics' Retention module helps you understand user retention. Retention analysis is important to understand product health in terms of loyal returning users.

A cohort is a group of users identified by their common behavior. The cohort for web and app analytics is a group of users who performed the same events during a given period of time.

For example, new users of a music streaming app actively play music for 15 days.

To learn more about the product, read: help.moengage.com/hc/en-us/articles/360021418732-Retention

For more information visit: www.moengage.com

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