Tips for building an online community. Read more here: http://bit.ly/2JgwoMlGoDaddy

TIME STAMP
00:17 – Why build an online community?
01:40 – It's all about the people
02:00 – Encourage the group to share
02:41 – Recognize group members
03:34 – Setting the tone of culture
04:06 – Be consistent with your audience
05:29 – Challenge your community
05:51 – Rules and guidelines have
06:46 – Get help
07:48 – Where can I build an online community?
08:11 – Start with an email newsletter
08:48 – Start a blog
09:22 – Have a member page
09:47 – Create a forum
11:24 – The Slack Community
12:48 – Meet in real life
14:13 – Consider building barriers to market entry

Even though building a business may seem like it's all about advertising, marketing, product promotion, and sales pitches, there are alternatives to building your brand. One of them is building a community.

Building a community is an authentic way to promote your brand, meet new potential customers, and best of all, feel more pride and satisfaction in your business. In addition to these benefits, belonging to a group also brings satisfaction to your personal life. You can surround yourself with and connect with people who share the same interests, experiences, and passions as you. These factors can make you happier, smarter, and healthier.

Now that you know why building a community is important and where to start and grow your group, it's time to get to work. Here are some tips to keep in mind when building your community.

It's always about the people
Even if you want to use your group to promote your brand or sell your products, this cannot be your main goal when building a community. Being overly promotional or sales-oriented comes across as inauthentic and will likely alienate members.

Encourage the group to share
Don't be the only voice sharing information, thoughts, and perspectives in your community. Invite your members to share their opinions, achievements, projects, and information about themselves so the community becomes more of a group and less of a one-sided sounding board.

Recognize group members
Introduce members, highlight their projects, celebrate their successes, and take every opportunity to make members feel special and included.

Set the tone of the culture
As the founder and leader of a group, you must take responsibility for setting the tone of the culture in your community. The way you interact with the group will also likely influence the behavior of group members.

Share regular content
Building a community is often done through the articles, social media posts, videos and information you share. People join the community to get to know others, but also to receive content that helps, educates and motivates them.

Offer challenges
They're fun because the whole group can participate in the same activity, even if they're not in the same location. You can even assign accountability partners to encourage your group to interact with each other.

Rules and guidelines have
A community is usually designed to be a safe place where members can comfortably and respectfully share ideas, experiences, thoughts, and inspiration. However, this foundation can be shattered if there are disruptive members in your group.

get help
If your group grows and it becomes too difficult or time-consuming to manage alone, seek help. Choose a member of your group or hire a community manager. You can continue to be a leader and stay closely connected to your group while outsourcing some of the administration.

Building a community allows your brand to add a human element to your business. By creating and managing a group, you get to know your customers, build relationships with prospects, share your knowledge, learn, get inspired, and build your business.
So what are you waiting for? Start building a community today.

The journey is what everyday entrepreneurs like you must take in the quest for online success. Our experienced GoDaddy guides will walk you through all the big and small steps you must take on a daily basis.

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