Marketing your event is getting harder and harder. How can you increase registrations and make your next event a success? Here are 5 event marketing tactics to help you succeed.

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Your boss wants more, your participants want more, your competitors want a piece of the pie. Marketing events is no longer as easy as it used to be.

Here are 5 of the most advanced tactics successful event professionals use to sell out their events

Tactic No. 1 – Video
65% use videos as a central part of their marketing strategy.

How to master the video for your event:
Make sure you collect enough footage, testimonials and recorded sessions from your event
Use videos strategically in social media ads. They are more powerful than words.
Use live videos before the event to create FOMO

Tactic No. 2 – Facebook
52% of event professionals say Facebook is their preferred channel for event marketing.

Your audience is inevitably going to be on Facebook, and while we like to think we use Facebook for personal reasons, it has also become a place where we pursue our passions and professional ambitions.

What you should pay attention to if you want to use Facebook for the strategic marketing of your event:
Use Facebook ads.
Google Facebook Remarketing. Get this pixel on your website and pay less for instant marketing opportunities with those who have already visited your site.
Be more specific with remarketing. Add a special abandoned registration tag on your checkout page and send targeted messages to encourage customers to complete registration. A discount will provide the incentive to do so.
Use videos in your ads.

Tactic #3 – Email Marketing
65% of event professionals say email marketing is the most effective tool for promoting events.

Design your email marketing correctly:
Review your data and previous campaigns. What worked? Where did you get the most clicks?
Create an email sequence with carefully crafted promotional emails. Use the AIDA sales process. Attention, Interest, Desire, Action. Adapt your emails to the different cycles.
Use email to reach abandoned shopping carts.

Tactic No. 4 – Scarcity
How do we capture the attention of our attendees in a world with so many events around us and a booming economy? For some events, closing the doors is an effective strategy to secure attendance and create a level of exclusivity. We're seeing an unprecedented number of events that ask attendees to apply, are invitation-only, or use a referral code system.

How to overcome scarcity:
Make your event invite-only or registration-only. Look for a highly targeted audience that would appeal to your sponsors or that is willing to spend more. These are your primary audiences that you want in the room.
Create higher pricing options. We usually give discounts to attract more people to the store. Do the opposite to create differences in your pricing and VIP areas.
Keep certain aspects of the event secret. Secrecy goes hand in hand with scarcity. Making certain elements of the event available only to some attendees will pique curiosity and lead to more registrations.

Tactic No. 5 – Event Experience
60% of event planners say demand for experiences is increasing.

How can you make your event a 360-degree experience?
Incorporate elements of adventure. Take your attendees to the next level, get them to participate in special activities, tours, scavenger hunts and city activities? The "bleisure" trend is driving this need at events around the world.
Create social programs.
Connect participants with each other.
Think creatively.
Consider how you will meet the needs of your attendees. Design your event around your core goal of raising the level of experience.

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