YC partner Eric Migicovsky outlines a framework for asking questions and collecting feedback from your users.

Transcript and lecture slides here: https://www.ycombinator.com/library/6g-how-to-talk-to-users

This lecture is part of the YC Startup School, a free online program and global founder community. Register and join the community at https://www.startupschool.org/

Chapter (Powered by https://bit.ly/chapterme-yc) –
00:00:00 Introduction
00:00:27 The best founders maintain a direct connection to users
00:02:03 Writing code and talking to users
00:02:43 The Mom Test Book – Three common mistakes when conducting user interviews
00:03:22 1. Talk about your life, not your idea
00:03:58 2. Speak concretely, not hypothetically
00:05:16 3. Listen, don't talk
00:05:56 Five great questions that everyone can ask in their first customer interviews
00:06:05 1. What is the hardest thing about [doing this thing]?
00:08:16 2. When did this problem last occur?
00:09:15 3. Why was that difficult?
00:11:14 4. What did you do to solve this problem?
00:13:06 5. What do you dislike about the solution you have already tried?
00:14:16 Three critical phases for a young company – conversations with users are extremely useful
00:14:58 1.1. Idea phase – Find the first users with problems
00:18:08 1.2. Idea phase – tips
00:19:30 2.1. Prototype phase – Identify your best first customer
00:20:01 2.2. Prototype phase – framework for identifying your best first customer
00:25:21 3.1. Starting phase – Superhuman Product-Market Fit Engine (https://app.chapterme.co/player/video/19WpIbBhxJU)
00:28:24 3.2 Started phase – tips
00:30:55 Conclusion

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