In any product role, deciding what to build, what to prioritize, and what to avoid can be a mind-numbing chore. The closer we get to identifying demand (what people want from our product), the better we feel. The trap is that in many cases, when we think we've identified demand, we've really only identified supply-side thinking (features to build). In this episode, you'll learn how misinterpreting an idea as demand can lead to building an expensive feature that no one wants. Ryan and Chris also preview what's to come in the series.

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