Engagement is an abstract, complex concept used to understand how much people interact with our products. Choosing the right engagement metrics goes beyond time spent.

Learn more: https://www.nngroup.com/topic/analytics-and-metrics/
Watch next: https://youtu.be/K3wxvIPCMew
Register for the live training: https://www.nngroup.com/courses/analytics-and-user-experience/
Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/

Follow us and stay connected:
Linkedin: https://www.linkedin.com/company/nielsen-norman-group
Instagram: https://instagram.com/nngux?igshidYmMyMTA2M2Y
Twitter: https://twitter.com/nngroup

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.