Businesses need email lists and email marketing must be part of their overall marketing strategy because relying on social media marketing for sales and business growth is never the best option.

The great thing is that email marketing doesn't have to be expensive or complicated, nor does it require a huge time investment (which is important for business owners who are still in the DIY phase of their marketing).

My tip: Focus on email marketing as a tool to increase your sales, expand your business and overcome the lock-in of social media algorithms.

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