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*Ecommerce Marketing Analytics: A Beginner's Guide to Data-Driven Success*

Discover the power of ecommerce marketing analytics in this video. Aimed at absolute beginners, this guide will help you understand the language of analytics and make informed decisions for your business.

While store owners can observe foot traffic and interact with customers, online store owners lack these capabilities to measure customer responses. This is where analytics comes in. Marketing analytics provide valuable insights that go beyond words and facial expressions, allowing you to "visualize" customer behavior based on specific sets of numbers.

Ecommerce professionals regularly refer to hundreds of data points. This video will help you get familiar with the language of analytics. Tailored for beginners, it identifies the key terms and numbers you need to know. By better understanding your customers' actions, you can improve their experience, increase engagement, and ultimately increase revenue.

Learn the basics of ecommerce marketing analytics and make the right decisions as you launch and grow your business. This video will show you how to harness the power of data-driven success and move your ecommerce business forward.

Here's what we'll cover in this video:
00:00 Introduction
00:35 Analyses to validate your business
02:33 Analyses for efficient customer acquisition
07:18 Analytics to scale growth

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In this free course, you'll learn how to build an online business using Shopify's industry-leading ecommerce platform.

*Resources*
Marketing analysis for absolute beginners and e-book https://bit.ly/3mCEQtt
Pixlr https://pixlr.com/
UpWork https://www.upwork.com/

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