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Timestamped show notes:
[00:27] Topic today: Do midroll ads really work?
[00:40] In podcasts there are always advertisements in the middle of the show.
[00:50] Most podcasters use this format where they have ads at the beginning, middle and end.
[01:35] Eric looked at the retention rates of their Apple Podcasts.
[01:50] Since Growth Everywhere has a midroll, he checked the retention rates.
[02:09] He lost 50% of the people in midroll, but after the ad the number went up.
[02:30] So keep your midrolls because people will just skip them but keep listening and stay interested.
[03:20] Consider creating a custom landing page to increase ROI.
[03:50] Andrew Warner integrates his ads into the podcast episode, which increases signups.
[04:22] If you automatically insert ads, people will skip them. If you pay people for custom plugins, that will generate more revenue.
[05:12] What Warner does is “native advertising.”
[05:30] This way it's less predictable.
[05:50] That's it for today!
[05:56] Go to Singlegrain.com/Giveway and give away a special marketing tool!
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