Dallas Cowboys – The fan experience is strengthened
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Dallas Cowboys – The fan experience is strengthened
Sport is nothing without its fans. While the performance on the field is in a
results-oriented business, what happens off the field is also
important to the definition of success. Charlotte Jones Anderson is EVP of the Dallas Cowboys. She explains why attracting new viewers and catering to the needs and desires of existing fans is critical to the long-term health of her team.
Connect with Charlotte @CJonesAnderson
Sport is nothing without its fans. While the performance on the field is in a
results-oriented business, what happens off the field is also
important to the definition of success. Charlotte Jones Anderson is EVP of the Dallas Cowboys. She explains why attracting new viewers and catering to the needs and desires of existing fans is critical to the long-term health of her team.
Connect with Charlotte @CJonesAnderson
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