What is the difference between customer support and customer success?

CUSTOMER SUPPORT is a REACTIVE model. If something is broken, the support team fixes it.

CUSTOMER SUCCESS is a PROACTIVE strategy. It involves a systematic customer journey map that outlines the proactive activities CSMs should perform with their customers, regardless of their customers' health or technical issues.

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Are you ready to build a world-class customer success program?

Working with our world-class experts gives your leadership team the focus it needs to continually improve your approach to customer success. We've designed our programs to give your team access to expert advice, innovative strategies and best practices. Expert-led sessions ensure your team adopts new processes and addresses your unique core challenges in a way that's tailored to your unique business model.

️ To start your journey to becoming a world-class Customer Success organization, contact us today: https://www.csmpractice.com/call

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Additional resources

Video: From traditional to PROACTIVE SUPPORT MODEL
https://www.youtube.com/watch?vK14nqGDb67I

Video: Leadership expectations from the customer success function
https://bit.ly/39X2Pzz

Reputation: Importance of investing in customer success
https://www.csmpractice.com/importance-investing-customer-success

Download eBook: The Ultimate Executive Guide to Customer Success Initiatives:
https://www.csmpractice.com/the-executives-guide-to-cs-initiatives-ebook/

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