“To prevent customer churn and improve customer retention, it is important to achieve the right level of engagement,” says Guillaume Papillon, founder of The Wine Apothecary.

The whole video here –
https://www.hashgrowth.org/videos/personalization-vs-privacy-responsibly-curating-customer-experiences/

In the full video, panelists discuss:
– Finding the right balance between personalization and privacy
– Data protection, data leaks and what marketers need to do
– How to measure the level of personalization

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For more videos on insightful customer retention strategies from other #GROWTH events, visit https://www.hashgrowth.org/.

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