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Customer Feedback: Why you need it and how to get it
0:00 Introduction
0:10 What is customer feedback?
0:39 What are the benefits of actionable feedback?
0:41 Advantage 1: Satisfied customers lead directly to sales
1:08 Benefit 2: Feedback surveys are an easy way to find small optimizations to improve your sales funnel
1:39 Benefit 3: It increases customer loyalty
2:03 Benefit 4: It can turn unhappy customers into satisfied ones.
2:24 Benefit 5: Five-star reviews
2:50 Trustpilot review funnel template
3:10 How can you collect customer feedback?
3:47 Involve.me Review Funnel Tutorial
6:39 How to set up email notifications in involved.me
7:52 Outro
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Trustpilot template: https://app.involve.me/template/trustpilot-review-funnel
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2-MONTH PROMOTION ENDED. GET INVOLVE.ME FREEMIUM HERE: https://app.involve.me/
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Useful tutorials:
How to send custom emails at the end of your interactive funnel: https://youtu.be/6k2qdqLHFVc
Send an automated email with survey responses: https://youtu.be/dPQLgSe5qMg
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TikTok: https://www.tiktok.com/@involve.me
Facebook: https://www.facebook.com/involvemeapp
LinkedIn: https://www.linkedin.com/company/involvemeapp
Twitter: https://twitter.com/involvemeapp
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Check out the full blog post: https://www.involve.me/blog/the-ultimate-guide-to-actionable-customer-feedback/
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What is customer feedback?
Customer feedback is the insight and opinions you get from customers about your business. It can tell you how satisfied or dissatisfied they are with your products or services. It can give you ideas about what your customers are missing and what you need to change to make your customers happy.
The benefits of actionable customer feedback:
1. Happy customers lead directly to sales. Customers who report positive experiences with a company spend 140% more. Feedback surveys help to find out what is a positive experience for some customers and what prevents others from having one.
2. Feedback surveys are an easy way to find small tweaks to improve your sales funnel. For example, if your customers complain about prices being too high, offer them a small discount. And don't worry that discounts will reduce your sales, in fact, the opposite is true. Shoppers spend 24% more when you give them a coupon.
Many brands have adopted this practice by giving all new customers coupons for their first purchase. Or they offer a discount to new customers who subscribe to their newsletter. It's a great marketing tactic.
3. More loyal customers. Feedback surveys make for happy customers, and happy customers stay loyal to your brand. Loyal customers are 60% more likely to tell their friends and family about you, 52% of them join a loyalty program if you have one, and 39% will spend more on your product even if other companies offer it cheaper.
4. Turn unhappy customers into happy ones. You can't please everyone and you need to be prepared for that. Even if you have an incredible product and an even better team selling it, things can always go wrong. By proactively asking for feedback and identifying problems early, you can fix bad experiences before they get out of control.
5. Five-star reviews. Good reviews are important to gain the trust of new customers. Feedback surveys can help you get these reviews automatically.
But how do you get 5-star reviews and avoid bad reviews? A smart feedback survey can separate satisfied and dissatisfied customers into two different categories: customers who are happy to recommend and promote your brand, and customers who are likely to harm your brand.
But how do you get this feedback? To do this, you need to know two things:
1. When to ask.
2. What you should ask.
If you ask a customer too early, for example before they receive their order, they won't be able to give you accurate information about the product. If you ask too late, they may not remember you.
When it comes to the question "What to ask?", many companies make the mistake of asking too many, unclear or irrelevant questions. You need to be respectful and grateful for the time your customers take to fill out your feedback survey. Make the most of the conversation and only ask questions that are truly helpful.
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#nocode #customerfeedback #feedbacksurvey #digitalmarketing #involveme
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