Customer churn rate (CCR) essentially measures how well a company retains its customers. This metric reflects the effectiveness of marketing efforts and customer satisfaction by determining how many customers are leaving. Understanding and addressing customer churn is important because it has a direct impact on revenue, profitability, and the overall health of the customer base.

Learn more :
(1) What is churn rate and how is it calculated? – Forbes. https://www.forbes.com/advisor/business/churn-rate/.
(2) Churn Rate: Meaning, Examples and Calculations – Investopedia. https://www.investopedia.com/terms/c/churnrate.asp.
(3) How to Calculate Churn Rate in 5 Easy Steps [Definition Formula]. https://blog.hubspot.com/service/what-is-churn-rate.
(4) Why is customer churn rate important and how is it measured? https://ppcexpo.com/blog/customer-churn-rate.
(5) Churn Rate: What It Is and How to Calculate It – Zendesk. https://www.zendesk.com/blog/customer-churn-rate/.
(6) Complete guide to calculating customer churn rate – Totango. https://www.totango.com/customer-churn/calculate-churn-rate.
(7) Churn Rate: What it is and how to calculate it – Dovetail. https://dovetail.com/customer-research/churn-rate/.
(8) How to Calculate Customer Churn Rate and Revenue Churn Rate – Salesforce. https://www.salesforce.com/resources/articles/how-calculate-customer-churn-and-revenue-churn/.
(9) Customer Churn: Definition, Rate, Analysis and Prediction – QuestionPro. https://www.questionpro.com/blog/customer-churn/.

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