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The backbone of Slidebean's growth is carefully and accurately tracking our customer acquisition costs. It's really easy to track where a customer came from when you're using digital channels, but some channels are much harder to measure. In this video, we'll go over the tactics we've used over the years to track conversions, and some hacks that might be useful for harder-to-track channels like YouTube.
#startups #Slidebean
0:00 – Introduction
1:25 – CAC Tracking: Digital Channels
2:07 – CAC Tracking: Google Analytics – Goals
4:21 – CAC tracking: Google Optimize
5:37 – CAC Tracking: Ask Your Users
6:20 – CAC tracking: Google Campaign URL Builder
6:51 – CAC formula and examples
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Read the article: https://slidebean.com/blog/startups-tracking-cac?utm_sourceyoutube.com&utm_mediumcontent&utm_campaignba-content
Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here
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