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Watching this video is worth 2 CPD points towards management courses*.
For further details see below.
Corporate Social Responsibility (CSR)
This video is part of course module 6.2
Programme 6: Management within organisations
Course 2: Corporate Social Responsibility
More videos describing Corporate Social Responsibility:
What is Corporate Social Responsibility (CSR)?
https://youtu.be/ONgWaJJk20M
What is the triple bottom line?
https://youtu.be/82nTJEdPmbs
How is CSR reflected in laws and standards?
https://youtu.be/Pdhjc2t5WdM
What environmental responsibility does an organization have within the framework of CSR?
https://youtu.be/EjkF3LBWPI0
What social responsibility does an organization have within the framework of CSR?
https://youtu.be/QIVzrISHSHs
What ethical responsibilities does an organization have within the framework of CSR?
https://youtu.be/n2qJDIcaotI
Class notes
The term “stakeholder” was first coined in 1963 at the Stanford Research Institute.
In 1965, Igor Ansoff briefly discussed stakeholder theory in his book Corporate Strategy. He argued that companies have responsibilities to various stakeholders, including employees, suppliers, managers and, of course, shareholders.
Stakeholder theory began in 1983 when R. Edward Freeman wrote “Strategic Management: A Stakeholder Approach” https://geni.us/XzYlz
Since then, the term has been used widely, especially by politicians and social planners. Its use in the political sphere reached its peak in the UK when Prime Minister Tony Blair introduced the concept of a "stakeholder economy" in January 1996.
The stakeholders to whom companies have a responsibility:
• Consumers/Customers/Clients
• Employees
• Suppliers and contractors
• Financiers and investors
• Communities
• Government
• Interest groups
• The environment
RECOMMENDED EXERCISE
1. Who are the respective stakeholders in your organisation in each category? (6 MC CPD points)
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RECOMMENDED READING
There are many books that deal with CSR. I recommend these:
Corporate Social Responsibility: A very brief introduction
https://geni.us/oCWl1m
Cannibals with forks: The triple success story of the 21st century economy
https://geni.us/Lyr1bRP
Strategic Management: A Stakeholder Approach: R. Freeman
https://geni.us/XzYlz
The stakeholder strategy: Benefiting from collaborative business relationships
https://geni.us/bPI5
Corporate Social Responsibility: How to do the best for your company and your cause
https://geni.us/UCLsj
Corporation Be Good! The history of corporate social responsibility
https://geni.us/a97O
️ Links to our book recommendations are connected via Amazon and support our free videos
Managers need a basic set of tools to do their jobs well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (links are affiliated)
MANAGEMENT COURSES CONTINUING EDUCATION POINTS
You can record your CPD points for management courses in our free downloadable CPD record log.
Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, you will receive 2 MC CPD points
– If you have also completed all recommended exercises, you will receive a total of 8 MC CPD points
CHAPTER MARKERS
00:00 – CSR: Who are the stakeholders of an organization?
00:29 – What are companies for?
02:10 – The term “stakeholder”
03:07 – Stakeholder Theory and “Strategic Management: A Stakeholder Approach”
03:36 – Widespread use of the term “stakeholder”
03:57 – Who are the stakeholders of the organization?
07:13 – Summary
#ManagementCourses #Stakeholders #CorporateSocialResponsibility
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