Three industry experts come together at this year's MAU Vegas to find out why most major mobile game publishers are making cross-promotion a top priority today. Cameron Thom, US West Coast Sales Manager for Adikteev, interviews Robert Garfinkel of Wildcard Games and Benjamin Ledoux of Voodoo. Find out what cross-promotion is, how it works, what hurdles have existed since the advent of ATT, and why you should be using it now.

Check it out in the blog:
https://www.adikteev.com/blog/cross-promotion-why-now

More in the blog https://www.adikteev.com/blog

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Linkedin: https://www.linkedin.com/company/adikteev

CHAPTER
00:00 What is cross promotion?
02:30 UA Challenges
06:08 The urgency of cross-promotion
08:13 Introduction of a new technology
10:36 Insights from cross-promotion
12:35 How to measure success

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