The first impression counts. It can determine the success or failure of your product.

View the slides: http://2015.jamlondon.io/docs/presentation/james-gill.pdf

This talk was part of JAM London 2015, a product experience for manufacturers from top companies around the world.

Full event summary here: https://www.makingjam.io/events/jam-london-2015

Learn more about James and the talk below.

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About James

James is the co-founder and CEO of GoSquared, the real-time customer analytics platform. James has been making product decisions since he was 14, and today he leads a team of engineers and designers dedicated to making the world of analytics a little less boring.

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Details of the lecture

First impressions count. If you're lucky enough to have someone sign up for your product, how do you guide them through your app's obstacle course to turn them into an active, satisfied user? We take a look at the ideas, implementations, failures, and successes of designing the onboarding process at GoSquared.

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