With a huge pool of active users, Facebook is an advertising medium that businesses and brands can't ignore. The best Facebook ads are relevant, have a unique value proposition and a clear call to action. Most importantly, they are highly visual and design-driven. Luckily, Canva makes it easy to create one with free online templates and drag-and-drop design tools. In this tutorial, we'll show you how, step by step.

WHAT YOU WILL LEARN:
What Facebook advertising is, what types there are and why it is still worthwhile
How to set up a Facebook advertising campaign and what makes a successful one?
How to start inspired with a template and adapt it to your needs
This is what a convincing CTA (call-to-action) looks like
How to create mobile ads
How to collaborate with colleagues in real time
How to share and publish directly on Facebook

TIME STAMP
00:00 Introduction
00:47 What you will learn today
01:30 What are Facebook ads and why are they so useful?
01:58 Facebook Ad Types
02:17 How to set up and use Facebook Ads Manager for a new campaign
03:17 How to choose the best ad template for your design with Canva
04:47 The importance of using CTAs and how to create them
05:47 Tips for creating a carousel-style ad
07:31 How to add animations and effects to ads
08:39 Ways to add a video file to Facebook ads
09:24 How to share and download your template with others
10:24 Ways to use Canva Magic resize feature to quickly create ads for any device
11:19 Conclusion

Try it today: https://canva.me/e/create-facebook-ads

Morgan is a social media manager at Canva, specializing in partnerships and event activations. She works on brand campaigns, content strategy, live social broadcasts, and Canva's Pinterest channel. Prior to Canva, Morgan worked at Airbnb, managing their global Instagram channel and activations across Europe, the Middle East, and Africa.

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About Canva:
Canva is the world's most comprehensive design platform that enables anyone to create anything and publish anywhere. Canva can help you express ideas, unleash your creativity, and achieve your goals. Start with one of Canva's 615,000 templates, available in 100 languages and on any device, and see where your creativity takes you.

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