If you are building your first affiliate program and want a clear structure and well-defined criteria for recruiting your affiliates, this video is for you.

I'll show you how to think from the ground up when creating an affiliate program and how to approach this task without feeling overwhelmed. I'll also show you how to select affiliates based on your customer lifecycle.

The affiliate marketing strategy template I'm referring to in this video can be found here https://socontent.gumroad.com/l/partner-marketing-strategy-template

// TIME STAMP //

00:00 – Introduction
00:26 – Partner program goals and customer lifecycle
02:55 – Types of partnerships in B2B SaaS
03:11 – Strategic partnerships
03:58 – Sales Partner
05:20 – Technology partners
06:17 – Criteria for partner selection
09:19 – Partner levels and performance measurement
11:18 – Overview of partner levels
12:29 – Partner Scorecards
13:32 – Partner mapping – decision matrix
14:55 – Create your affiliate marketing strategy

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Website: https://www.schoolofcontent.net/
LinkedIn: https://www.linkedin.com/company/school-of-content/

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// OTHER VIDEOS YOU MAY LIKE //

Creating a co-marketing deck for your partner marketing strategy: https://youtu.be/P2tEeHfFWFY

// QUESTIONS? //

For strategy questions and service requests, email me at [email protected]

#partnermarketing #comarketing #b2bmarketing #saasmarketing #partnerstrategy #marketingstrategy

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