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Learn how to estimate and forecast your Google Ads cost per click. One of the main costs you track in Google Ads is CPC, or cost per click. This is the amount you spend for each click to your website. If you're paying a high average price per click, it can be difficult to run a successful campaign. However, some industries are very expensive when it comes to bidding for advertisers. For this reason, it can be very helpful to forecast Google Ads campaign costs before you create your campaign. You can even enter your average conversion rate and see whether or not your campaign will be successful.

My process for estimating Google Ads cost per click using Google Keyword Planner:

1. Budget – What is your monthly budget for a Google Ads campaign?

2. Keywords: What keywords will you primarily target?

3. Keyword Planner – Enter your most important keywords.

4. Keyword Planner – Add keywords to your plan or campaign.

5. Keyword Planner – Click on the “Forecast” link.

6. Keyword Planner – Change the match type to Exact and enter your budget.

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