This video explains corporate social responsibility. You will learn why it is important and what benefits it offers to modern companies. We explore the history of how CSR programs work and the factors that make them successful.

Timestamp of our discussion:
0:00 – Introduction
0:52 – History of CSR and its development to date
3:55 – Who drives CSR programs in companies?
5:44 – Why is CSR important today?
6:53 – What are the benefits of CSR?
9:53 – Who (which department/team) leads the CSR program in a company?
11:57 – Who decides on an organization’s CSR strategy?
13:43 – Elements of a successful CSR program
17:24 – Tips for new CSR practitioners

Edleman Public Trust Barometer:
https://www.edelman.com/trustbarometer

Deloitte study on the impact of volunteer work:
https://www2.deloitte.com/us/en/pages/about-deloitte/articles/citizenship-deloitte-volunteer-impact-research.html

Prefer to read? Here's what we discussed:
https://www.benevity.com/resources/what-is-corporate-social-responsibility

#CorporateSocialResponsibility #CSR #SocialInfluence

Connect with Nicole Mcphail on Linkedin and Instagram
https://www.linkedin.com/in/nicolepivot/
@nicemcphail

Music from https://youtube.com/ikson
@iksonmusic

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