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Content marketing is most effective when you follow a fairly simple recipe with five ingredients you probably already have!
As with any good recipe, we need to understand what we want to achieve. Start with a content audit to help you align your content strategy with your business goals.
SEMrush can help you set goals and metrics to improve your SEO results. Our audit tool helps you with the first goal of identifying existing content that has great potential to rank highly. You'll also get insights into what content should be updated or what old, outdated content should just be thrown out. And don't forget about internal linking. The audit tool helps you really dig into internal linking to improve your SEO from the inside out!
As with any good recipe, it's the details that matter. The problem is that collecting SEO data can be a real challenge unless you use the Content Audit tool here too. With a few clicks, you can automatically collect all kinds of great data, including social shares by channel, backlinks, and other details.
Instead of spending hours manually gathering this information, we make it easy for you to use so you don't have to run back to the store (so to speak) to get those little ingredients you forgot!
We ALWAYS need to adapt content marketing strategies. Regular audits can help identify successes and evaluate projects that weren't as successful as you had hoped. Do this at least once a year.
But keep an eye on your competitors and stay up to date on industry trends and issues. If your industry is changing a lot, conduct audits more frequently. Some brands may need to do this monthly. Just find what works best for you.
Time stamp:
00:00 Introduction
01:06 Ingredient #1: Start with a full cup of goals and metrics
01:18 Basic steps to a content audit
01:52 Increase your engagement
02:07 Example of metrics and file structure
03:20 Check user behavior and sales!
03:31 Ingredient #2: Add a few generous tablespoons of ingredient inventory to the mix
04:16 Ingredient #3: Data, lots of data
05:20 Ingredient #4: Mix in a pinch of action plan
06:13 Ingredient #5: Be flexible!
07:09 Outro
USEFUL RESOURCES
SEO Checklist for 2020 https://youtu.be/8BnoUS6cbWo
How to increase traffic to your website https://youtu.be/I3p8jS0UlTA
The most common SEO mistakes you should avoid https://youtu.be/-VkLsveXI2Q
A Guide to Content Audit https://www.semrush.com/blog/content-audit-for-content-marketing-strategy/
TOOLS MENTIONED IN VIDEO
Content Audit: https://www.semrush.com/content-audit/
SEMrush offers a huge amount of incredible free resources and training for
digital marketers. Check them out!
SEMrush Blog https://www.semrush.com/blog/
Take a free 7-day trial https://bit.ly/2WbDlnL
KEEP IN TOUCH!
FB: https://www.facebook.com/SEMrush/
Twitter: https://twitter.com/semrush
LinkedIn: https://www.linkedin.com/company/semrush/
#contentmarketing #contentmarketingguide #contentmarketingtutorial
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