New to LinkedIn advertising? This step-by-step tutorial will walk you through creating and optimizing LinkedIn ads for your business in 2024.

We'll also go through all the new features that have been released, as well as some advanced strategies.

Contents:

00:00 – Introduction
00:45 – Setting up your account
01:17 – Create campaign group
02:17 – Create campaign
03:17 – Goals
06:51 – Building an audience
11:27 – Bidding strategies
12:59 – Setting up conversion tracking
16:08 – Creating Thought Leadership Ads
20:27 – Create a remarketing audience
22:23 – Rotating displays

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