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Hello! Welcome to my HanSelah channel for art, design and freelance.

This is my complete brand identity design process from start to finish that I follow when designing and creating a brand for freelance brand design, logo design and graphic design clients in my business. Follow these simple brand design process steps and learn how to create a brand identity from scratch today.

In this video, I create a visual brand identity for a brand called Spice Rack. This is not a real company – I simply created the brand to demonstrate how to create beautiful and simple branding for this branding and identity design video for design beginners and graphic design students.

For this corporate brand identity design project, I conduct primary research and create a brand strategy for the company, I analyze and break down the audience and target market, conduct competitor analysis, design a primary logo, design a secondary logo, design a sub-brand logo and create a logo icon, create a horizontal logo version in landscape orientation that supports responsive web design and different screen sizes, source and create harmonious brand colors using a simple tip (using the ink drop tool on your mood board and color guide in Adobe Illustrator), decide on a photography style mood board, create a brand pattern, think about a brand icon and finally create a beautiful packaging design for their product: herbs and spices.

I want to teach graphic design beginners and students how to improve their graphic design and brand design skills to get more freelance design clients and make graphic design their full-time job. Become a better graphic designer today!

This video is full of little graphic design advice. Learn to edit typography, typeface and fonts! This is a great tool to master as a graphic and brand designer. These are some simple tips and easy tools to improve your graphic design skills. These are basics, simple core principles that graphic design students and beginners should keep in mind when creating graphic design, brand identity design work for clients. This graphic design advice video is for full-time graphic designers as well as beginners and students, for out-of-office graphic designers and for graphic designers in a creative agency or marketing and advertising agency.

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.