Co-Marketing Partner Playbook: A Guide to the Impact of Partnerships
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Whether you have your own partner marketing team or not, co-marketing is critical to scaling partner results. Adding or expanding co-marketing in 2024 could be a fantastic way to support co-selling and drive more partner-influenced deals into your pipeline.
Yes, we know that partnership teams are almost always limited in their marketing support.
This video highlights simple, actionable ideas to add to your co-marketing plan. Kelsey Johnson, Head of Marketing at Partner Fleet, and Sienna Quirk, CMO at Invisory, share marketing tips for partners of all sizes.
Contains:
– A guide to prioritizing the best partners for results
– Co-marketing ideas for partners of all sizes (from hyperscalers like AWS to integrated ISVs to smaller SI partners)
– The game plan to move forward effectively
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