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In-stream ads are designed to drive direct conversions. These ads are typically shorter, around two to three minutes long, and their main goal is to get people to click through and take action outside of the YouTube platform. Think of in-stream ads as your hard-hitting, compelling selling point.
In-feed ads, on the other hand, are more focused on attracting people to your channel and encouraging them to subscribe to your channel and engage with your content. These ads are usually longer and more informative and serve as an introduction to your brand. In-feed ads are perfect for building your audience and establishing your authority in your niche.
While you can run both ad types at the same time, they don't necessarily promote the same video. In-feed ads work best with longer, valuable content, while in-stream ads are more suited to shorter, conversion-focused videos.
The most successful YouTube advertisers use both ad types to create a comprehensive marketing strategy that increases brand awareness, engages their audience, and drives revenue.
#youtubeads #instreamads #videomarketing #youtubewerbung
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