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Bernard shares his experience of building a community in esports and draws a parallel to the music industry, where artists build relationships with their audiences early on. He emphasizes that by focusing on creating value and building a strong community, monetization comes naturally as a byproduct of the value created.
This short film provides valuable insight into the strategic importance of early community engagement in esports and the long-term benefits of building strong, early relationships. To hear more of Bernard's thoughts on community building in esports, watch the full episode.
Watch the full episode: tinyurl.com/BernardChong
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