In this comprehensive conversation about usability, Steve Krug reflects on more than 30 years of contributions to the field of UX, including two best-selling books.

How did you present the results of your first UX research report?
What is the biggest usability challenge we face as a society?
What do you do when people don't see the value of user testing?
Have we seen the end of the usability consultant?
Why should we make recruiting for usability testing easier?

#UX #Usability #UsabilityTesting #UXDesign #UXR #UXResearch #UserResearch #DesignLeadership #ProductDesign

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Who is Steve Krug?

Steve is a former usability consultant and author of the world-renowned UX book Don't Make Me Think: A Common Sense Approach to Web (and Mobile) Usability, now in its third edition and with over 600,000 copies sold. For over 25 years, Steve worked as a usability consultant with his company Advanced Common Sense, where he helped clients such as Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund remove friction from experiences.

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Here you can find Steve:

Website: http://stevekrug.com/
Twitter: https://twitter.com/skrug

Steve's books:

Don't make me think: A common sense approach to web (and mobile) usability
Amazon – https://amzn.to/30Gci6C

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Amazon – https://amzn.to/3cruQwL

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00:00 Start
00:19 Steve's introduction
02:17 Who was Don Herbert and what influence did he have on Steve?
04:02 Why does Steve enjoy doing live demos of usability tests?
06:07 How did Steve become a usability consultant?
11:02 How did Steve present the results of his first UX research report?
13:27 Who taught Steve how to do usability testing?
15:19 What influence did Steve have on his son's decision to study UX?
16:18 Why does Steve think his son chose UX as a career?
17:26 How does Steve's son feel about working in the same field as him?
18:30 Does Steve see usability problems everywhere?
19:49 What does Steve really hate, even though he's actually really good at it?
22:28 What did Steve realize about procrastination?
29:52 Is there anything Steve would like to change in his books?
31:56 What does Steve think about the success of “Don't Make Me Think”?
33:29 What influence did Steve's older brother have on his life?
35:29 What is the most important lesson Steve says people can learn from “Don't Make Me Think”?
36:28 Have we gotten better at testing user experiences?
37:54 What surprises you about UX in 2021?
38:20 Have we seen the end of the usability consultant?
38:46 According to Steve, who do we have to thank for the explosion in UX careers?
39:46 Is there a dark side to UX and usability?
41:35 What does Steve mean when he says, “There are few absolute truths in UX”?
43:20 Why is it important for product teams to participate in usability testing?
45:05 How can you encourage more people to attend the meetings?
49:09 How likely are people to watch recordings of usability tests?
49:23 How do you find out which usability issues are most important and need to be fixed?
53:20 Why is it important to focus on doing as little as possible to fix a problem?
54:20 When does it make sense to start usability testing?
56:17 What to do if the right participants cannot be found?
57:46 How clear should your user experience be for non-representative users?
58:55 What do you say when someone tells you that your test is not statistically significant?
59:37 Why should we make recruiting for usability testing easier?
01:00:12 How should you evaluate non-screen user experiences?
01:01:56 How should UX researchers think about their role within the larger product team?
01:05:50 What do you do when people don't see the value of user testing?
01:07:10 What does Steve think about the impact of social media on society?
01:08:35 What is the biggest usability challenge we face as a society today?
01:12:03 Game: What comes to mind when I say…?
01:14:06 What is Steve's advice to anyone studying or working in UX today?
01:14:58 The show is coming to an end – thanks, Steve!

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Moderated by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

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