Welcome back to Branded: Your Complete Guide to Creative Branding. There are only two days until Podfest and we've been planning the event nonstop for weeks. This year, for the first time, Branded will have a booth in the exhibit hall and we're so excited to transform our space into an experience.

As we prepare, we share insights into our experiences at previous exhibit halls, the plan for this event, and some key tips we've learned to make sponsorship effective and profitable.

Larry talks about his subpar booth setups from before Branded, and we reflect on the success of the Friendship Bracelet booth from Spark Conference. Whether you're a seasoned pro or a first-time exhibitor, this episode is packed with tips to take your conference performance to the next level. From planning and logistics to lead capture and conversion, we've got you covered.

If you plan on attending Podfest 2024 this week, stop by our booth, say hello, and enter our giveaway!

The central theses:

1. Booth planning and setup: When preparing a conference booth, it is important to carefully plan and set up the space within the given limits. This includes thinking about the layout, making sure everything fits, bringing necessary items such as power strips and ensuring there are enough power outlets for the various devices.

2. Exciting experiences: Creating exciting experiences at the booth is crucial to attracting and retaining visitors. We discussed how a unique and exciting booth experience, such as a friendship bracelet-making station and photo booth, can lead to more interaction, longer conversations, and building relationships with the audience.

3. Brand Representation: The importance of representing the brand well at a conference was emphasized, ensuring that the booth and activities were consistent with the brand's mission and values to create a meaningful connection with the audience.

4. Lead generation and follow-up: It is important to plan a lead generation system in advance and ensure efficient follow-up after the event. Techniques such as using photo booth apps to collect email addresses and sending information to attendees' email addresses after the event were discussed.

5. Attention to detail: This episode highlighted the importance of paying attention to small details, such as planning promotional materials in advance, shipping schedules, and the need to make the overall aesthetic of the booth, including branding and slogans, consistent and appealing.

Time stamp:
00:00 Owner's experiences with different banner types.

06:13 Booth offered meaningful experiences, not just trinkets.

08:20 Podfest demographics primarily female, broad age range.

10:16 Exciting photo booth with a personalized brand experience.

13:43 Selecting lighting for the design of an exhibition stand.

18:29 Follow-up is critical to maximizing your booth investment.

21:21 Took new portrait photos, considered booth at the conference.

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