Brand memorability

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When you build a brand, you need to know this

Brands are built to be remembered.

Good memorability makes purchasing easier.

Here are the four levels of brand memorability

#1. Brand awareness. The share of the market that knows your brand exists.
#2. Brand awareness. The degree of recognition through triggers such as a logo or name.
#3. Brand recall – the ability to remember a brand through a given category. For example, remembering Diesel. When asked about the jeans brand
#4. Brand awareness, the degree of mental presence of the customer when making a purchase decision.

Every brand wants to be remembered.

Use this memorability model to achieve your goals.

Follow more branding tips.

#Shorts #BrandMemorability #BrandStrategy #BrandAwareness

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