Brand Licensing: What You Need to Know
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In trademark licensing, a trademark owner allows a third party to use their trademark. In this video, Monica Riva Talley, principal at the intellectual property law firm Sterne, Kessler, Goldstein & Fox PLLC, explains how trademark licensing can help you increase the market value of your trademarks and generate additional revenue. She discusses the common pitfalls of licensing agreements and offers recommendations for a successful trademark licensing campaign.
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