Hi! In today's video I explain the differences between a brand ambassador and an influencer. Although it's easy to think they're the same thing, BOTH are very valuable to brands, but in very different ways. So if you're interested in learning how you can work with brands as an influencer or brand ambassador, keep watching.

So if you're thinking that a brand ambassador is basically an influencer, right? The answer is… wrong. At least not entirely. Although YES, they both work with brands to promote products in exchange for money or in some cases products, there are some pretty distinct differences between them.

As you probably know, social media and marketing go hand in hand. This is why many brands only work with brand ambassadors and avoid influencers. Other brands, on the other hand, only work with influencers and never experiment with brand ambassadors. And there is a good reason for this, which we will get into in a moment.

Since we all have a pretty clear idea of what an influencer is, I'll start this video by answering the question, "What is a brand ambassador?", as this term seems to cause a lot of confusion.

The role of a brand ambassador has evolved a lot in recent years. The term used to be pretty straightforward – it referred to someone who publicly “promotes” a brand or product. And while that’s still true, a brand ambassador now has a few additional responsibilities… like speaking to the media, creating engaging content online and for social media platforms, and attending in-person brand events.

In addition, brand ambassadors today must be familiar with the various social media platforms and know how to best promote the brands they represent in the long term.

An influencer, on the other hand, represents a brand or company for a short period of time, often just one or two posts.

This differs from the brand ambassador as they act as a long-term representative of the brand. They also tend to have higher ambitions for the brand and often develop strategies for how the brand will be presented and represented on social media platforms in the long term. They also often avoid collaborations with the brand's competitors and are more likely to sign long-term contracts with the brands they represent, lasting up to a year or more.

And in fact, you can technically be a brand ambassador whether you're an influencer or not. And as I mentioned earlier, many influencers ARE brand ambassadors.

OK, hopefully you now understand the key differences between a brand ambassador and an influencer.

Before you go, be sure to check out the information I mentioned in the video!

JOIN THE WEBINAR to learn how to set your rates (the hassle-free way) and to discover my proven formula for pricing brand offers https://11ststudio.com/influencer-rate-calculator

Get your copy of the Influencer Rate Calculator http://11ststudio.com/rate-calculator

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Unlock the Confidential Influencer Rate Report (Updated for 2024) http://11ststudio.com/influencer-rate-report

Join the VIP Influencer email list to be notified of brand offers and more: https://11ststudio.com/vip

For more tips for influencers, visit our website: https://11ststudio.com

Disclaimer

This video and the statements made therein by 11 St. Studio, LLC are published for educational and informational purposes only and are not intended to be a substitute for professional legal or financial advice.

Which 11 St Studio?

11 St. Studio is a small influencer marketing agency located in the heart of Boston, MA. We connect emerging and experienced creatives, influencers and bloggers with popular brands. We are here to support you through all stages of your influencer marketing career, helping you optimize your digital growth, increase your online influence and improve your brand partnership strategy so you can achieve all of your unique goals quickly and effectively.

Our agency offers professional consulting and an advanced online academy for influencers, bloggers and creatives looking to grow and monetize their brands. We help creative entrepreneurs build their digital business by focusing on the key elements of successful influencer/brand collaborations – authentic content, highly captivated viewers + careful outreach strategy.

We strive to provide exceptional resources and support to both aspiring and experienced influencers every day through our popular emails, eBooks and eCourses.

With more than 10 years of experience on BOTH sides of brand collaboration (brand and influencer), we strive daily to foster partnerships that are a win-win situation for both influencers and brands.

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