Basics of brand licensing

Basics of brand licensing

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Brand Licensing 101
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Outsourcing your brand innovation using a turnkey licensing solution is a proven concept that allows the brand steward to achieve the best possible brand engagement without the time, talent or bureaucracy required up front. Even better, licensing can significantly reduce your time to market, getting your product to market in a matter of weeks, rather than the many months or years it can take to develop a new brand from scratch.

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