Basic Media Metrics Explained CPM CTR CPC CPA CVR Programmatic Advertising EP 8
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This video covers some of the basic calculations you need to know for media buying, namely CPM, click-through rate, cost per click, cost per action, and conversion rate.
Disclaimer: This video represents my personal opinions only. It does not reflect the views of any organization I may or may not be affiliated with.
Playlist for activating digital media: https://www.youtube.com/playlist?listPLPemR-GWZGgAuPRgIj6H2HOEP2njBDHHJ
Background music: Sky and nature, offered in VideoScribe
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