Watch the full webinar here:
https://resources.adpushup.com/publisher-first-party-data

30-second summary:

With the impending elimination of third-party cookies, many industry participants are working to anticipate the potentially negative impact on advertising revenue.

First-party data is publishers' ticket to success in a post-cookie world, so targeted steps must be taken to gain control of this data.

Starting an email newsletter, diversifying subscription plans, or introducing a free membership model are easy ways to put a first-party data literacy plan into action and experiment to see what delivers results.

As a company moves toward more intensive data collection efforts, publishers can learn how Buzzfeed increased its audience segments by more than 200%.

First party data:

First-party data is user information collected from the source domain. With data privacy laws like GDPR and CCPA, publishers are now focusing on this data. The main reason for this development is that consumers feel safer sharing information with brands they trust. For example, in a survey conducted by eMarketer, 80.1% of respondents said they would allow brands to use their personal data for personalized targeting.

#firstpartydata #Adpushup #adrevenue #scalingadrevenue #adrevenue

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