Advertising revenue 2017 – The reality of the “Ad Tech Tax”
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The reality of the /"Ad Tech Tax/"
Moderator: Terry Kawaja, Founder and CEO, Luma Partners LLC
Panelists:
Eric Franchi, Co-Founder, Undertone
David J. Moore, Chairman, Xaxis; President, WPP Digital
Tyler Putterman, Head of Strategic Partnerships, Publisher, LiveRamp, an Axciom company
Evan Simeone, SVP, Product Management, PubMatic
Moderator: Terry Kawaja, Founder and CEO, Luma Partners LLC
Panelists:
Eric Franchi, Co-Founder, Undertone
David J. Moore, Chairman, Xaxis; President, WPP Digital
Tyler Putterman, Head of Strategic Partnerships, Publisher, LiveRamp, an Axciom company
Evan Simeone, SVP, Product Management, PubMatic
Death and taxes are a reality, even in media. As advertisers and brands rush to shift their ad spend to programmatic channels, the call for transparency in pricing and the overall value exchange has reached a fever pitch. Join the discussion as this panel seeks to shed light on this controversial topic and touches on a range of topics including the need for fee transparency, the future of ad tech arbitrage, what constitutes a fair take rate, and more.
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