Cookies crumble – will this also happen with your advertising campaigns?

The elimination of third-party cookies (3PCs) has shaken up digital advertising. Data tracking, retargeting, and campaign optimization have all been significantly impacted, and that will only continue as Google, the world's most popular web browser, deprecates 3PCs later this year. See how these changes may impact your current strategy and the steps you can take to continue creating high-performing campaigns that effectively reach your audience without relying on third-party data tracking.

Key topics:
– Why 3PCs are coming to an end and what impact this has on your existing advertising campaigns and strategies.
– Advertising tactics that stand the test of time (and 3PC obsolescence). – Why UTMs and attribution will be king in 2024 and beyond.

For more information, see: https://adroll.com/third-party-cookies

Chapter:
00:00 Introduction
01:19 Cookies 101
02:34 How digital advertising uses third-party cookies
03:33 First-party cookies
07:03 What awaits us in 2024
09:54 Contextual targeting
10:36 Connected TV advertising (CTV)
11:20 Retargeting in 2024
12:58 Deterministic vs. probabilistic IDs
16:04 What's next: preparing your brand
16:51 Key findings
17:58 Q&A: First-party tactics
20:22 Q&A: What is AdRoll doing to future-proof itself?
22:36 Questions and answers: Google's Privacy Sandbox
24:11 Q&A: Pixels, social platforms and third-party data
25:37 Q&A: How to change advertising partners

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