Advanced data cleansing techniques with Cloud Dataprep (Cloud Next '19)

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In this session, we'll take a deep dive into Trifacta's Cloud Dataprep and see how its advanced features handle the complex data manipulations customers need for common use cases like sales analytics and category management. Challenges include working with third-party data in disparate formats and standards that need to be assessed and transformed to combine into a single consistent view. After structuring and assessing data quality with Cloud Dataprep and fuzzy matching and unionizing the data, you need to pivot and aggregate the data into different logical time sessions to get meaningful insights and useful pattern trends. Based on this use case, we'll demonstrate Cloud Dataprep's advanced features to master data preparation and generate easy-to-manage, self-documented logic that can be scheduled with dynamic parameters for repeatable results.

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Speakers: Cindy Sood, Sean Ma

Session ID: DA309
Product: BigQuery, Cloud for Marketing; Event: Google Cloud Next 2019; Topic: Publishing; Product: Cloud – Data Analytics – Dataprep; Full Name: Cindy Sood, Sean Ma;