Maybe it's time to think about partnership marketing.

If this sounds nebulous and/or complicated – don’t worry:

My guests this week on Innovative Minds have not only solved the puzzle, but also built a live marketplace where you can start partnership marketing today.

With the solution they developed, companies from all industries can easily find the right partners.

Jamie Pitt and Ryan Elliot are co-founders of Partnar.io

Their customer-centric, psychographic-driven segmentation strategy is elegant and ingenious.

And her own path to success reads like every startup founder’s dream.

Before they had even developed a product, they had already partnered with Hello Fresh and it took them just 10 weeks to go from 0 to post-return sales.

If you, like me, love new, innovative marketing methods, you should definitely listen to this episode.

Highlights:

Moving forward faster with partnerships (2:02 – 5:50)

Inspiration to think about partnerships (15:54 – 18:54)

Give more to get more (19:17 – 21:30)

How long do STRONG partnerships last? (22:19 – 25:45)

Aim high and be successful – here's how! (25:50 – 29:07)

B2B needs to catch up – here's how (29:44 – 33:46)

What B2B companies SHOULD do (35:39 – 39:10)

Coming soon: Automated partnership campaigns! (39:27 – 41:05)

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.