In this interview, we delve into the intricacies of Google UAC strategies for iOS apps following Apple’s introduction of App Tracking Transparency (ATT).

We're hosting Ashley Black, former Googler and founder of CandidConsulting LLC. Ashley will detail Google's initial response to ATT and talk about modeled conversions.

We'll also highlight the challenges and limitations Google faces with iOS advertising inventory, particularly the inability to ask for ATT in browsers, and the significant improvements that come with it, including web-to-app tracking.

You will discover:

– Effective tips for iOS campaigns with Google UAC
– The impact of the YouTube app's implementation of ATT
– Fix tracking restrictions on iOS

Learn more:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com

App audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share

Work with us to develop your apps faster and cheaper:
http://www.appmasters.com/

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https://appmasters.com/audit/

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