Selling a great solution to an interested market through the wrong channel is almost guaranteed to produce deeply disappointing results.

Marketers often use the term "channel" to mean a tactic. Salespeople, especially in B2B, use the term "channel" to indicate who they sell through. We're using the sales version in this case. But what kind of channel do we want and what's the best kind of channel partner strategy?

I'll give you a super quick introduction and then we'll show you how to set your channel partner strategy in 60 seconds and 4 steps. At the end we'll also give you a tooltip and show you how we use Funnel Plan to determine the best channel partner strategy.

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