In this video, Brian Geier, Director of Business Intelligence at Recurly, explains how to best calculate churn rate and gives tips for an accurate calculation.

Customer churn is a fact of life in any subscription business, and small fluctuations can significantly impact your current and future recurring revenue.

Discover how your churn rate compares: https://recurly.com/research/churn-rate-benchmarks/

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Recurly is the subscription management and recurring billing platform trusted by leading global brands to grow recurring revenue faster, smarter, and stronger.

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