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DEFINITION OF PUBLIC RELATIONSHIP – “GOOD WORK, WELL DONE PUBLICLY”
Good works – deeds and actions that are honorable or charitable. One of the characteristics of good works is that they inspire others.
Good – 1. With skill and talent. 2. With a certain degree of completeness.
Publicize – To make something known or to draw public attention to it; to make it known to the general public.
What are some examples of good works?
* Satisfied costumers
* Satisfied employees
* Successful partnerships
* Case studies and success stories
* Voluntary work
* Social Commitment
* New services and products
* Productivity gains
* Recognitions and awards
* Media articles and industry news
How can we make these well known?
* Newsletter – email and post
* Blogging on your website
* Search engine optimization (SEO)
* Pay-Per-Click Advertising (PPC)
* Reorientation
* Social media channels
* Youtube Videos
* Press and media
* Press releases and media relations
* Influencer collaboration
* Positive reviews
* Events and presentations
* Word of mouth
A PR strategy helps you organize your PR activities and make strategic decisions about the best communication channels. It can also help you use your company's stories to engage your audience, raise your profile and increase brand awareness.
Public relations defines how a company communicates with people – customers, partners, journalists, philanthropists, politicians and the general public. All companies need public relations, regardless of their size or industry.
Why? Because customers today want to trust the brands they do business with – and nothing builds and fosters trust like public relations.
Deserved media
Earned media is the tactic you use to drive conversation about your brand. Essentially, it's word of mouth and arguably the best PR tactic to build your reputation.
Earned media is the most difficult type of PR media to maintain. It takes a lot of effort, consistency and hard work to establish – hence the name “earned media”.
The media earned includes:
Mentions in industry news and reviews
Praise from customers on social media
High rankings in search engines
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