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0:38 Highlight recent product reviews
1:20 Make it easy for customers to leave reviews
1:55 Ask customers to leave reviews
3:25 Ask customers for reviews
4:15 Offer incentives to customers
5:04 Respond to bad reviews
6:10 Interact with good reviews
6:57 Collaborate with bloggers to review products

If you want to generate interest in your products and attract more customers, your brand needs to learn something: generating reviews.

Reviews are important to attract buyers' attention to your products and help customers on their journey to purchase. However, getting reviews from customers is not always easy.

To generate reviews, set up a system that invites past customers to leave feedback about their purchase. You can generate even more reviews by collaborating with bloggers and getting them to write blog post reviews about your products.

Here are eight ways to achieve this:
1. Highlight current product reviews
Prominently displaying reviews for all of your products will normalize the number of reviews on your website. This is a good thing. It introduces customers to the idea of sharing reviews and makes them feel like they are in good company if they want to leave a review, rather than feeling like an outsider.

2. Make it easy for your customers to leave online reviews
The easier you make it for your customers to leave reviews, the more likely they are to do so. This means taking the time to get to know your audience so you can give them the opportunity to review your products on the platforms they most enjoy using. Encourage your customers to leave reviews through a medium they're comfortable with, like social media.

3. Ask customers to leave product reviews
Don't be shy when it comes to generating reviews and don't wait for the reviews to roll in on their own. Instead, get out there and actively interact with your customers and ask them to leave feedback. Once you've made it easy for your customers to leave reviews, encourage them to leave their feedback through communication. This can be done either in person or via email.

4. Don’t be afraid to follow up
If you have asked for a review in person or via email and the customer has not responded, you should follow up after a reasonable period of time (usually a week or a little longer).

5. Offer an incentive and reward customers who leave reviews
To encourage customers to write reviews, offer incentives that drive them to action and reward them when they leave feedback. Rewarding customers is not the same as buying reviews, which is unethical and can backfire. For example, offer a free cup of coffee to anyone who leaves a review, rather than only offering the free coffee if the review is positive. Consumers are more likely to become suspicious if they constantly receive glowing five-star reviews.

6. Respond to bad reviews
Some brands avoid collecting customer reviews because they fear one thing: negative reviews. It's true that if you actively seek reviews, your brand will get a few bad reviews, too. But that's not the end of the world. In your response, make sure you understand where the negativity is coming from and respond thoughtfully.

7. Get involved with good reviews
Don't just respond when you see a bad review; interact with the people who leave positive reviews for your brand.

By incorporating all types of reviews, you show your customers that you're not just trying to mitigate bad customer feedback. It shows that your brand is genuinely interested in hearing from customers.

8. Ask bloggers to review products
Thanks to the power of digital publishing and social media, bloggers can review products and get your brand some serious exposure. Having bloggers feature and review your products can increase brand awareness, build your online authority, and increase sales.

You now know that creating high-quality reviews takes some effort and strategic thinking, but the energy you put into encouraging people to write reviews and asking bloggers to write about your products is worth it.

It will pay off in the form of increased visibility and customers moving from browsing to purchasing. So implement these strategies and start generating more reviews and selling more products today.

The journey is what everyday entrepreneurs like you must take in the quest for online success. Our experienced GoDaddy guides will walk you through all the big and small steps you must take on a daily basis.

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