You've invested a lot of time and money into developing your app, maybe you're a developer just finishing up your own MVP. Now you're faced with the challenge of getting people to not just open the app once, but actually use it and take actions with it, be it liking, commenting, buying, or watching videos. Today we're going to discuss 7 different tips to consider when planning your user engagement strategy, and surprisingly, many people overlook tip #7.

User engagement is the key component of growth. However, there is no one-size-fits-all engagement metric that applies to all products and services. What matters is that a user repeatedly takes meaningful actions related to the product or service.

Make a good first impression
Onboarding users is the first step they take with your product. It's your chance to shine and the first step on a long journey ahead. Since user motivation tends to be higher during onboarding, it's a good idea to take meaningful action, walk them through key features and help them see your product's core value proposition.

Contextual messaging with UX writing
Don't treat UX copy as unimportant. Having consistently planned communication like form descriptions and calls to action that provide a smooth flow for visitors will drive more engagement. Write copy that explains the technical details in simple language, helps visitors complete their actions, and offers them insights on how to use your product even better. This will surely get your users to upgrade their accounts, which in turn will lead to more sales for you.

Inform users
The new product feature is only useful to the users if they know about it. So while you promote your feature in emails and blogs, which are effective channels, also make sure your users discover your features. It is your job to not only make the user aware of the new feature but also guide them so that they can explore it too. Therefore, it is necessary to communicate these developments of your product within the app. It is not a bad idea to treat each new product feature announcement like a mini product launch, as long as it is short and sweet.

Automated emails
User engagement can be generated outside of products too. Emails sent on special occasions can reinforce the guidance you offer about the product through another medium. Activation or sign-up emails are the perfect opportunity to introduce your product and brand and create a personal connection with the new user.

Information-based emails can educate the user about product features and establish a habit of use over time, helping customers get the most out of your product.

In-app events can trigger emails that provide detailed explanations of features the consumer is already using. And finally, feedback surveys show that you value your users' insights. This important feedback can be achieved through in-app surveys and feedback forms.

Qualitative feedback
Analytics tools and quantitative data can give you real insights into what's working, but they can't tell you why it's not working. User surveys, qualitative data, and session recordings can tell you a lot about how to better engage users. Monitor your feedback daily and look for trends in the data.

Social proof and urgency
We are social beings, so once you reach a certain level of engagement, you can start presenting your results to your end users to encourage others to participate.

Also set fixed schedules, for example for sales, or another example would be SnapChat/Instagram stories where their videos/pictures disappear after 24 hours and people are encouraged to check every day.

Reduce the features
It's important to understand what your users need, but it's equally important to address features they don't need. Too many features don't always add value to the product, but can sometimes detract from the core product. Users may feel like you've lost focus from the valuable features they were there for. When you find a feature that analysis shows isn't being used, you have two options. You can either ask your users why they're not using it and then improve it, or you can cut your losses and remove the feature entirely.

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Fintelics is an AWS Advanced Tier Consulting Partner. The company has also been recognized as “Best FinTech Consulting Firm – Ontario” and “Leading Expert in Fullstack Omnichannel Software Development” by Wealth & Finance Magazine.

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