We're excited to share our conversation with our returning guest, Jay McBain. Jay is one of the most well-known and insightful voices on ecosystems, #partnerships, alliances and channels. Jay was formerly a lead analyst at Forrester Research and has just joined Canalyst as principal analyst.

In this episode:
0:00 – Episode preview
2:10 – Key trends in partner ecosystems in 2022
5:00 – From the isolated channel function to the matrix #ecosystem organization
8:00 – Who is the new Head of Ecosystem?
10:30 – Minimum Viable Channel Program
14:00 – Ecosystem multipliers and will Salesforce become another trillion dollar company?
18:20 – How do partnerships develop in small and medium-sized enterprises (SMEs) and in medium-sized companies?
20:30 – How is the Partner Experience (PX) changing?
23:50 – Why no one can do it alone in this ecosystem decade

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#Forrester, #JayMcbain, #Canalys, #Allianz, #BusinessDevelopment #ChannelPartners #Platforms

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