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"Branding" and "brand identity" are often used interchangeably, but knowing the difference can help your business succeed. Watch this video to learn examples of brand images, what the design process for a brand identity looks like, and how to create a brand identity in 2022.
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Many people often confuse the terms “brand” and “brand identity” and use them synonymously.
If you do the same, your business could suffer.
In today's video, we'll explore the difference between brand and brand identity and show you six steps to developing a memorable brand identity in 2021.
Video overview
Introduction (0:00)
Brand vs. Brand Identity (1:08)
Keys to a strong brand identity (3:51)
Understand your purpose (5:19)
Conduct audience research and competitive analysis (6:17)
Create your identity (9:15)
Develop your brand voice (12:29)
Market with your brand identity (13:22)
Monitor your brand (14:23)
// LYFE Marketing
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