![[500Distro] Retention and cohort analysis with Bei Lu](https://ytimg.googleusercontent.com/vi/VvYV0V-kxr0/0.jpg)
[500Distro] Retention and cohort analysis with Bei Lu
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Bei Lu, Director of Analytics at Smule, talks about
– What is cohort analysis, how to do it and why? To understand user retention by cohort, estimate LTV and identify opportunities to improve marketing, products or UX.
– (1) Define the right KPIs to monitor (2) Track and collect user-level data (3) Gain actionable insights from analytics (4) Test your path to optimization
Slides, templates and similar videos can be found at http://bit.ly/500-mhw
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