Get your business online in minutes with GoDaddy Airo: https://social.godaddy/airogodaddy. With the right coupon marketing strategy, you can engage customers where they already are online: via email, SMS, and social media. A coupon campaign that leverages relevance, timeliness, and perceived value can help you maximize exposure and customer loyalty. For more content from The Journey, visit https://bit.ly/GDTheJourney.

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TIME STAMP
00:00 – Introduction
00:36 – Add discounts to lead forms
01:33 – Take advantage of limited-time offers
02:35 – Develop a strategy on what types of offers you want to offer
03:32 – Create a customer rewards program
04:26 – Use different sales channels
05:45 – Conclusion

Coupons are valuable for ecommerce because they encourage customers to take action. New or emerging brands are especially likely to benefit from offering coupons. Here are 5 ways you can improve your coupon marketing strategy.

Add discounts to lead forms
One of the most popular types of lead magnets is the discount offer. Subscribers can save a percentage or dollar amount on a future purchase. To keep customers coming back, update your coupon offers occasionally, as customers are always looking for new deals. Make sure your offers and coupon strategies are relevant and based on what your audience cares about.

Take advantage of limited-time offers
This approach also works well to target customers who are in the consideration stage of their customer journey. They've done their research and narrowed down their options. When they land on your website and see the offer, they understand the value you're providing and they get what they want, at a discount.

Think about what types of offers you want to offer
Before you launch your coupon campaign, think about what is important to your target audience. Customer surveys are a great way to learn more about what your customers want. If you've already surveyed your customers, you'll have data insights to help you develop a coupon strategy.

Create a customer rewards program
Reward your customers' loyalty by offering special discounts. You can even add additional perks, such as a free product when customers reach certain milestones or a thank you product when customers celebrate their one-year anniversary.

Use different sales channels
Expand your coupon strategies and experiment with other channels, list your product or service on popular coupon sites, and test different methods to maximize your reach and increase your leads.

Take some time to get to know your ideal customer and their expectations. From there, you can develop a coupon marketing strategy that will stand out and attract more customers.

The journey is what everyday entrepreneurs like you must take in the quest for online success. Our experienced GoDaddy guides will walk you through all the big and small steps you must take on a daily basis.

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